SANTE Fe, N.M. - The Southwestern Association for Indian Art has announced it has partnered with the Clark Hurlings Fund and Artspan to launch the 2020 Virtual Indian Market on Aug. 1 and provide business training and support to Native artists.
CFH has arranged SWAIA to work with Artspan to provide websites to SWAIA artists throughout the U.S. and Canada. The CHF will deliver hands-on training to the artists, not only to help create top-notch e-commerce sites but also to teach digital sales and marketing strategies and how to employ them effectively, according to a press release from the SWAIA.
Artspan is currently working with SWAIA and the Clark Hulings Fund to create websites for SWAIA artists throughout the U.S. and Canada. These individual artist websites will be integrated into a central Native American Art Marketplace opening Aug. 1.
In April, the SWAIA Board of Directors announced the 99th Sante Fe Indian Market would be postponed until 2021, however the new partnership has announced a Virtual Indian Market that will be live at sway.org from Aug. 1 to Aug. 31.
That virtual market will offer “engaging programming and fan favorites like the Native American Clothing Contest, and a re-imagined awards program.” Individual artist website will be live for one year, with the option for artists to renew the e-commerce sites to market and sell their work.
“SWAIA’s goals are both immediate and long-term,” says Executive Director Kim Peone (Colville Confederated Tribes / Eastern Band of Cherokee Indians). “Our first objective is to launch a solution-based platform to meet the economic needs of our artists. Longer-term goals will position SWAIA as a technology leader and innovator, able to offer increased services and support to Native artists.”
As of early June, nearly 100 artists had signed up for the virtual market.